MI
Meghna Iyer
Management Trainee, Marketing | Brand, Category, Consumer Research
Chennai, Tamil Nadumeghna.iyer@example.com+91 9xxxx xxxxxlinkedin.com/in/meghna-iyer
Profile
MBA in Marketing with a summer internship at a regional distributor, where a six-week store audit found a stock-out pattern that changed the replenishment day in eight outlets. Comfortable moving between shopper research, a spreadsheet and the shelf itself.
Experience
Summer Marketing Intern, Northwind Retail Distributors
Apr - Jun 2025Chennai
- Audited shelf placement and stock availability for a snacks category across 22 outlets over six weeks, logging out-of-stock incidence by day.
- Found that 31 percent of out-of-stock events fell in the two days before the delivery cycle, and proposed a revised replenishment day the sales head trialled in eight outlets.
- Ran 40 shopper intercept interviews and condensed the findings into a five-page brief presented to the regional manager.
Outreach Lead, Marina Business School Student Council
2024 - 2025Chennai
- Secured seven sponsors for the annual management festival against a target of five, negotiating package terms directly.
- Managed a 1.8 lakh rupee event budget and closed the accounts within the allocated amount.
Projects
Ready-to-Cook Category Entry Study (academic)
Primary research- Surveyed 180 households across three tier-two towns on purchase triggers and price sensitivity for ready-to-cook products.
- Recommended a two-town pilot rather than a state launch, based on repeat-purchase intent that varied sharply by town.
Management Trainee, Marketing
MBA Marketing Fresher
An MBA graduate whose summer internship produced a real finding, rewritten so the finding leads the page instead of the job title.
MBAMarketingCase study